{"title":"Shop Purple!","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eThis October, POPPY is going purple in support of Domestic Violence Awareness Month and Anna Marie’s Alliance.\u003c\/span\u003e Purchase any PURPLE product now through the end of October and 50% of your purchase will be donated to Anna Marie's Alliance!  \u003c\/strong\u003e\u003cem\u003eAnd for every item you purchase you will receive one entry in our prize giveaway!\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003ePrize package includes:\u003c\/p\u003e\n\u003cp\u003e$50 POPPY SALON Gift Card\u003c\/p\u003e\n\u003cp\u003eAlurum Daily Shampoo 12oz\u003c\/p\u003e\n\u003cp\u003eAlurum Daily Conditioner 120z\u003c\/p\u003e\n\u003cp\u003eKevin Murphy Hydrate-Me Masque 6.7oz\u003c\/p\u003e\n\u003cp\u003eKevin Murphy Untangled Detangling Leave-in Conditioner 5.1oz\u003c\/p\u003e\n\u003cp\u003eUNITE Blonda Argan Oil 4.23oz\u003c\/p\u003e\n\u003cp\u003eThe Wet Brush Hair Detangler \u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cem\u003eDonations accepted through 10\/30\/26. Winner announced 11\/3\/26.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","products":[{"product_id":"alurum-daily-shampoo-conditioner","title":"Alurum Daily Shampoo 12oz\/33.8oz","description":"\u003cp\u003eFor Fine to Medium hair. This rich formula gently cleanses and removes impurities, leaving hair feeling fresh and vibrant. Charcoal \u0026amp; Pomegranate Seed Oil help naturally detoxify while nourishing hair and maintaining color vibrancy.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"12oz","offer_id":50495972802613,"sku":null,"price":22.0,"currency_code":"USD","in_stock":true},{"title":"33.8oz","offer_id":50495972835381,"sku":null,"price":42.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/7717\/0997\/files\/41_00c58029-5ceb-4357-ad53-42e7bc80229d.png?v=1790096905"},{"product_id":"alurum-purple-shampoo","title":"Alurum Purple Shampoo 12oz\/33.8oz","description":"\u003cp\u003eBanish brass and boost brightness in blonde, grey, and white hair. This highly pigmented shampoo brings out your best blonde while enhancing highlights \u0026amp; color. Rosehip \u0026amp; Biotin replenish nutrients, adding shine and strength.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"12oz","offer_id":50495966347317,"sku":null,"price":22.0,"currency_code":"USD","in_stock":true},{"title":"33.8oz","offer_id":50495966380085,"sku":null,"price":42.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/7717\/0997\/files\/43_68af1d03-d730-4af5-9260-f34f44734769.png?v=1790096826"},{"product_id":"alurum-high-shine-glossing-serum-2oz","title":"Alurum High Shine Glossing Serum 2oz","description":"\u003cp\u003eInfused with Pomegranate and Pracaxi Oils, this lightweight glossing serum delivers a mirror-like, salon-quality finish while smoothing frizz and fighting humidity without weighing hair down or leaving residue. Specially formulated for medium to coarse hair, it leaves strands soft, silky, and brilliantly glossy with a polished, non-greasy feel.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":46012572041269,"sku":null,"price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/7717\/0997\/files\/48_b38114e0-241e-4ec5-9324-2c3ab50fa9a6.png?v=1790093443"},{"product_id":"goldie-locks-brilliant-blonde-shampoo","title":"Goldie Locks Brilliant Blonde Shampoo","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eFor blonde, gray, or platinum hair that's turning yellow or brassy.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe purple shampoo that brightens instead of dulls. Most purple shampoos break the rules of blonde care and leave hair dry, brittle, and muddy, dimming your color instead of lifting it.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eOurs is different. Powered by a brightening complex of purple yam, blueberry, and sunflower seed oil, this toning shampoo neutralizes yellow and brassy tones while actually adding luminosity. The result? A purple shampoo for blonde, gray, and platinum hair that looks brighter and radiant, and feels soft, silky, and touchable.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eWhy it belongs in your ritual\u003c\/em\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eNeutralizes brass and yellow without a gray or dingy cast\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eHydrates and softens as it cleanses, never drying\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eBrightens blonde, platinum, gray, and silver tones for true radiance\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eA toning shampoo gentle enough for regular use, unlike harsh alternatives\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eExtension-safe and keratin-treatment friendly.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003ePerfect for:\u003c\/em\u003e blonde, gray, platinum, silver, or highlighted hair that needs toning.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"8.45oz","offer_id":50501654315061,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true},{"title":"33.8oz","offer_id":50501654347829,"sku":null,"price":142.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/7717\/0997\/files\/71_f092c42e-c6e1-4983-86d4-7f325b92474b.png?v=1790187559"},{"product_id":"alurum-high-shine-glossing-treatment-9-75oz","title":"Alurum High Shine Glossing Treatment 9.75oz","description":"\u003cp\u003eInstantly glossify hair with a mirror-like shine while locking in moisture. Aluram’s exclusive Tri-Gloss™ Shine Complex is a color-safe formula that combines the power of Lactic Acid, Hibiscus Extract, and Coconut Oil. This trio smooths the hair’s surface, enhancing its shine and leaving it irresistibly soft, silky, and frizz-free.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":46012578070581,"sku":null,"price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/7717\/0997\/files\/58_7d0c38dc-8432-4e67-91e4-b72b3150add3.png?v=1790092319"},{"product_id":"alurum-high-shine-anti-frizz-blowout-spray-8oz","title":"Alurum High Shine Anti-Frizz Blowout Spray 8oz","description":"\u003cp\u003eLock in a smooth, mirror-like finish with this lightweight and heat-activated blowout spray. The result is a stunning \u0026amp; glossy glass-like shine with humidity resistance \u0026amp; frizz reduction that lasts up to 3 washes.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":46012578463797,"sku":null,"price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/7717\/0997\/files\/flawless_1_1d25dbc3-e374-424a-b898-9524b59019bc.png?v=1790092117"},{"product_id":"kevin-murphy-blonde-collection","title":"Kevin Murphy Blonde Angel Wash","description":"\u003cp\u003eMake every moment a bombshell moment, and banish brassy tones with BLONDE.ANGEL.WASH. Our Lavender-infused, colour-enhancing shampoo takes on all tones - from creamy to platinum, and with the help of added optical brighteners rescues dull colour - taking it from drab back to fab. \u003c\/p\u003e","brand":"My Store","offers":[{"title":"250ml","offer_id":46015756173365,"sku":null,"price":37.0,"currency_code":"USD","in_stock":true},{"title":"1000ml","offer_id":46015756206133,"sku":null,"price":86.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/7717\/0997\/files\/36_84380ce5-c149-4042-a5a9-2920898e7a6f.png?v=1790010389"},{"product_id":"kevin-murphy-hydrate-collection","title":"Kevin Murphy Hydrate Me Wash","description":"\u003cp\u003eQuench dull, parched and dry hair, with a nourishing hydration pick-me-up. HYDRATE-ME.WASH is our super-smoothing, hydrating WASH that will replenish hair with much needed moisture. Ideal for hair that’s naturally dry, or exposed to harsh, dry climates, it’s packed with antioxidant goodness to help restore a healthy glow to parched locks.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"250ml","offer_id":46015684935733,"sku":null,"price":37.0,"currency_code":"USD","in_stock":true},{"title":"1000ml","offer_id":46015684968501,"sku":null,"price":86.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/7717\/0997\/files\/85.png?v=1790010593"},{"product_id":"kevin-murphy-young-again-wash-250ml-1000ml","title":"Kevin Murphy Young Again Wash","description":"\u003cp\u003ePut youthful body and bounce back into brittle, damaged hair with a nourishing boost of YOUNG.AGAIN.WASH. An essential part of our REJUVENATE regimen, our restorative shampoo delivers a nourishing complex of Amino Acids alongside ingredients selected specifically for their known rejuvenating benefits. The end result will be renewed, youthful-looking lustre, and hair that looks and feels young again. \u003c\/p\u003e","brand":"My Store","offers":[{"title":"250ml","offer_id":46015582044213,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true},{"title":"1000ml","offer_id":46015582076981,"sku":null,"price":95.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/7717\/0997\/files\/74.png?v=1790010748"},{"product_id":"kevin-murphy-young-again-rinse-250ml-1000ml","title":"Kevin Murphy Young Again Rinse","description":"\u003cp\u003e\u003cspan id=\"_mce_caret\"\u003eTreat your hair to the feeling of youth with our nourishing YOUNG.AGAIN RINSE. This luxurious conditioner helps restore youthful lustre to dry, brittle or damaged hair, and delivers a unique complex of Amino Acids, essential oils and known rejuvenating ingredients to smooth frizz and impart shine – leaving the hair looking and feeling young again.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"250ml","offer_id":46015588925493,"sku":null,"price":48.0,"currency_code":"USD","in_stock":true},{"title":"1000ml","offer_id":46015588958261,"sku":null,"price":102.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/7717\/0997\/files\/75.png?v=1790010728"},{"product_id":"kevin-murphy-young-again-masque-200ml","title":"Kevin Murphy Young Again Masque 200ml","description":"\u003cp\u003eA nurturing and restorative at-home treatment MASQUE from our REJUVENATE regimen. YOUNG.AGAIN.MASQUE delivers deep conditioning to the hair and scalp, leaving hair full of youthful body and bounce. Its restorative blend of Amino Acids, essential oils and rich-moisturisers’ help to restore and renew lustre and shine to dry, damaged, and brittle hair.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":46015594987573,"sku":null,"price":62.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/7717\/0997\/files\/76_3c41163b-dac9-4fd8-8ec1-f2bfd81e870d.png?v=1790010707"},{"product_id":"young-again-leave-in-treatment-oil-100ml","title":"Kevin Murphy Young Again Leave-in Treatment Oil 100ml","description":"\u003cp\u003eThe ultimate daily indulgence for hair that looks and feels rejuvenated - YOUNG.AGAIN is a weightless, leave-in treatment oil enriched with immortelle. Deeply nourishing and conditioning, this luxurious treatment oil leaves hair feeling stronger, smoother and infused with radiant shine. Use daily to improve resistance to breakage, and protect against environmental stressors and thermal heat damage up to 450F \/ 230°C. For all hair types.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":46015657639989,"sku":null,"price":53.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/7717\/0997\/files\/77_ea2cccc3-58a1-4a7e-b90a-96b05aaf3fe6.png?v=1790010682"},{"product_id":"kevin-murphy-young-again-dry-conditioner-250ml","title":"Kevin Murphy Young Again Dry Conditioner 250ml","description":"\u003cp\u003eA dry conditioning spray that revives dull hair by enhancing moisture between washes. Newest to our REJUVENATE regimen, this silky spray adds weightless moisture and increases manageability making it perfect for all hair types. Our signature rejuvenating ingredients Immortelle and Babassu Oil are added for their moisturising and hair softening benefits. Immortelle also helps fight off oxidation and holds great rejuvenating abilities. Panthenol (B5) was also added to give humidity resisting protection and softness and Sunflower Seed Extract as a great antioxidant to help prevent drying of natural or colour-treated hair. The beauty of this product is that it goes on easy and dries quickly for added manageability, softness, and a velvety finish.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":46015667994677,"sku":null,"price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/7717\/0997\/files\/78_03d7a2d4-2d19-41b9-946b-220e4f9be27d.png?v=1790010660"},{"product_id":"kevin-murphy-hydrate-me-rinse-250ml-1000ml","title":"Kevin Murphy Hydrate Me Rinse","description":"\u003cp\u003eA luxurious hydrating and smoothing conditioner, designed to restore and replenish hair in need of repair. Ideal for naturally dry hair or for hair that’s been exposed to harsh, dry climates. HYDRATE-ME.RINSE provides an essential moisture boost to nourish dry, parched locks, and transforms the look and feel of split ends. Full of antioxidant goodness, HYDRATE-ME.RINSE leaves the hair with a nourished, healthy-looking glow. \u003c\/p\u003e","brand":"My Store","offers":[{"title":"250ml","offer_id":46015685853237,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true},{"title":"1000ml","offer_id":46015685886005,"sku":null,"price":93.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/7717\/0997\/files\/86.png?v=1790010558"},{"product_id":"kevin-murphy-hydrate-me-masque-200ml","title":"Kevin Murphy Hydrate Me Masque 200ml","description":"\u003cp\u003eGive dry, parched hair an intense burst of hydration with HYDRATE-ME.MASQUE. Our repairing and smoothing treatment MASQUE delivers hydration and moisture to dry hair, or hair that’s been exposed to harsh, dry climates.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":46015686934581,"sku":null,"price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/7717\/0997\/files\/89.png?v=1790010532"},{"product_id":"kevin-murphy-un-tangled-detangling-leave-in-conditioner-150ml","title":"Kevin Murphy Un-Tangled Detangling Leave-in Conditioner 150ml","description":"\u003cp\u003eNo need to tearfully tear those tangles away – allow UN.TANGLED to do all the hard work for you. Our leave-in conditioner is formulated with a complex blend of nourishing Australian Fruit Extracts that help detangle, strengthen and restore hair to sleek perfection.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":46015687622709,"sku":null,"price":37.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/7717\/0997\/files\/88.png?v=1790010505"},{"product_id":"kevin-murphy-blonde-angel-treatment-250ml-1000ml","title":"Kevin Murphy Blonde Angel Treatment","description":"\u003cp\u003eSet just the right tone, and work to restore optimum condition and lustre to brassy, blonde tones. BLONDE.ANGEL conditions and moisturises bleached, highlighted and grey hair, putting the bounce back into your blonde, while repairing any brassy or yellow tones.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"250ml","offer_id":46015757221941,"sku":null,"price":48.0,"currency_code":"USD","in_stock":true},{"title":"1000ml","offer_id":46015757254709,"sku":null,"price":97.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/7717\/0997\/files\/37_c05c2a3d-0bd4-4333-b30e-ce83e7a8b5b0.png?v=1790010358"},{"product_id":"kevin-murphy-shimmer-me-blonde-100ml","title":"Kevin Murphy Shimmer Me Blonde 100ml","description":"\u003cp\u003eDon’t let blonde hair become dull and lackluster – treat it to a refreshing burst of SHIMMER.ME BLONDE. Our repairing shine treatment, with colour enhancers and optical brighteners, adds brilliant shimmer and radiant shine to highlighted, blonde or grey shades. Specially selected ingredients from the Australian Rainforest, chosen for their ability to flourish in harsh climates, add elasticity and moisture, while light reflective technology from high-end skincare weightlessly delivers magnificent shine.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":46015757910069,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/7717\/0997\/files\/38_4a19657e-682d-4266-9217-a4400fab304c.png?v=1790010327"},{"product_id":"alurum-high-shine-shampoo-12oz-33-8oz","title":"Alurum High Shine Shampoo","description":"\u003cp\u003eThis shine-enhancing shampoo boosts radiance while leaving hair feeling soft, smooth, and weightless. Formulated with Pracaxi Oil to boost shine and Rice Extract to hydrate hair, it gently helps remove buildup without stripping moisture, revealing a glossy, healthy-looking finish from root to ends.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"12oz","offer_id":50495936299061,"sku":null,"price":22.0,"currency_code":"USD","in_stock":true},{"title":"33.8oz","offer_id":50495936331829,"sku":null,"price":42.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/7717\/0997\/files\/33_f9cec400-d218-46e8-9f29-40fdba6275c6.png?v=1790096766"},{"product_id":"alurum-high-shine-conditioner-12oz-33-8oz","title":"Alurum High Shine Conditioner","description":"\u003cp\u003eThis lightweight, smoothing conditioner helps enhance shine, detangling, and softness of hair without weighing it down. Infused with Pracaxi Oil to condition strands \u0026amp; Hibiscus Extract to lock in moisture, it leaves hair looking more reflective with a glassy, high-shine finish.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"12oz","offer_id":50495936921653,"sku":null,"price":22.0,"currency_code":"USD","in_stock":true},{"title":"33.8oz","offer_id":50495936954421,"sku":null,"price":42.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/7717\/0997\/files\/34_1f52fd82-4aac-47fa-828a-8f9397cab48a.png?v=1790096747"},{"product_id":"alurum-daily-conditioner-12oz-33-8oz","title":"Alurum Daily Conditioner","description":"\u003cp\u003eFor Fine to Medium hair. This lush formula strengthens \u0026amp; softens with essential fatty acids \u0026amp; nutrients, helping reduce breakage and improving elasticity. 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